A Similar But Different Quality is an experimental text-based journal unspecific to any genre. The sole parameter is that the work is text, which opens us to the surprise and poetry of language that is everywhere. Published occasionally, their manifesto reads:
Accidents. Words are everywhere and inevitably beautiful. What tries to be poetic is often not because true poetry is an accident. The poetry genre is paradoxically unpoetic, too narrow to contain the full beauty of language that permeates everyday conversation, movie dialogue, graffiti, theatre, song lyrics, notes, diary entries, grocery lists, receipts, rap, text messages, emails, spam, tweets, etc, etc. To poetry without boundaries, except the words. Not poetry, but words. To an immediate, unpretentious and zesty poetry.